Company

Who We Are
Ballet is a U.S. company that provides simple and secure cryptocurrency storage solutions for the global mainstream market. The company was founded in 2019 by Bobby Lee and an international team of cryptocurrency industry veterans. Lee is a world renowned industry expert and serial entrepreneur who has been involved in cryptocurrency since 2011. His first startup was China’s first bitcoin exchange, which was acquired by a Hong Kong-based investment firm in January 2018.
What We Do
We believe that global mainstream adoption of cryptocurrency requires an easy, safe and reliable way for people to store and manage their own crypto. The existing software and hardware wallet solutions on the market are too complicated for most people to use, and often result in frustration, user errors, and sometimes even loss of funds. This is a significant barrier to entry that discourages people from investing in cryptocurrency.
Ballet’s flagship product - the REAL Series cryptocurrency wallet - is our solution to make cryptocurrency easy for everyone. It offers a simple and elegant user experience that allows new crypto users to break through the adoption bottleneck. This innovative and patented wallet design requires no setup and is ready to use right out of the box. Ballet’s REAL Series is the world’s easiest-to-use cryptocurrency wallet for new users.
Private Key Security
In terms of security, the non-electronic two-factor private keys employed by Ballet wallets keep user funds safe from electronic hacking, reduce the risk of user error, and are ultimately more durable and reliable than devices with electronic components. Ballet gives users peace of mind that their funds are safe and accessible at all times because the users have full and exclusive control of their cryptocurrency private keys.
Sales Channels
The REAL Series wallets are available for sale on Amazon.com (in 9 different markets worldwide), and also at the Ballet company online store:
https://store.balletcrypto.com/
Ballet has more than 30 resellers in 19 countries, across each continent.
Companion App
In addition to non-electronic physical wallets, we also offer a companion mobile app, Ballet Crypto, that provides a seamless user experience for managing wallets, allowing users to see their account balances and portfolio value at all times. This 5-star rated app has a growing number of cryptocurrency features and services, including the ability to purchase cryptocurrency directly using credit/debit cards, crypto-to-crypto exchange, multicurrency support, and much more to come. The mobile app is available for iOS and Android. There is also a desktop version that is available for Windows, macOS, and Linux.
Where We Are
Ballet is headquartered in Las Vegas, Nevada in the United States, and has an office in Shanghai, China.
Our Mission
Ballet’s mission is Making Crypto Easy.
Our fundamental design requirement for every Ballet product is to make it the best of class in ease-of-use. Ballet makes the complexities of cryptocurrencies invisible to the user.
Ballet’s REAL Series wallets are the world’s easiest cryptocurrency storage solution. They are great for people without technical skills and are the perfect way to give cryptocurrency to new users.
Our Investors
We raised over $3 million from angel investors in 2019 in a seed funding round led by Ribbit Capital.