Company

Who We Are
Ballet is a U.S. company that provides simple and secure cryptocurrency storage solutions for the global mainstream market. The company was founded in 2019 by Bobby Lee and an international team of cryptocurrency industry veterans. Lee is a world renowned industry expert and serial entrepreneur who has been involved in cryptocurrency since 2011. His first startup was China’s first bitcoin exchange, which was acquired by a Hong Kong-based investment firm in January 2018.
What We Do
We believe that global mainstream adoption of cryptocurrency requires an easy, safe and reliable way for people to store and manage their own crypto. The existing software and hardware wallet solutions on the market are too complicated for most people to use, and often result in frustration, user errors, and sometimes even loss of funds. This is a significant barrier to entry that discourages people from investing in cryptocurrency.
Ballet’s flagship product - the REAL Series cryptocurrency cold storage - is our solution to make cryptocurrency easy for everyone. It offers a simple and elegant user experience that allows new crypto users to break through the adoption bottleneck. This innovative and patented cold storage design requires zero setup and is ready to use right out of the box. Ballet’s REAL Series is the world’s easiest-to-use cold storage for new users.
Private Key Security
In terms of security, the non-electronic two-factor private keys employed by Ballet cold storage keep user funds safe from electronic hacking, reduce the risk of user error, and are ultimately more durable and reliable than devices with electronic components. Ballet gives users peace of mind that their funds are safe and accessible at all times because the users have full and exclusive control of their cryptocurrency private keys.
Sales Channels
The REAL Series cold storage is available for sale on Amazon.com (in 17+ different markets worldwide), and also at the Ballet company online store:
https://store.ballet.com/
Ballet has more than 51 resellers in 22 countries, across each continent.
Companion App
The Ballet Crypto app offers an integrated cryptocurrency swap and trading service, allowing you to easily trade coins and tokens within your Ballet cold storage.
Where We Are
Ballet is headquartered in Las Vegas, Nevada in the United States, and has an office in Shanghai, China.
Our Mission
Ballet’s mission is Making Crypto Easy.
Our fundamental design requirement for every Ballet product is to make it the best of class in ease-of-use. Ballet makes the complexities of cryptocurrencies invisible to the user.
Ballet’s REAL Series is the world’s easiest cryptocurrency storage solution. They are great for people without technical skills and are the perfect way to give cryptocurrency to new users.
Our Investors
Ballet has raised $13 million of venture capital in a Series A round. The round was led by Lightspeed China Partners and Draper Dragon, along with investment from Ribbit Capital, ACTAI Ventures, Digital Currency Group, and Sky9 Capital.